Halloweentown (1998) directed by Duwayne Dunham
Me, I feel the same as I did back then: it's a charming kids movie with some nice Halloween flavor. All of the adult actors seem to be having a hammy ball, especially Debbie Reynolds, who delivers every line just a hair over the line that divides serious from silly. I like the message of not ignoring your roots, no matter what they are. The classic trope of "you're not the normal kid you think you are" is always fun.
I did notice that, while the older daughter Marnie was supposed to be the main character, the younger daughter Sophie is the only one of the two showing any talent with magic. Sophie floats a cookie, changes a lock into a frog, and manages to perfectly memorize her grandma's spell to activate the wand-thing. Marnie doesn't do anything remotely as useful. We'll be watching a couple more of these movies, so I'd be curious to see if this becomes some kind of sibling rivalry side story. Though, I'm probably giving the writers too much credit, I suspect.